Advertising, Marketing and Promotions

Gardere’s advertising, marketing and promotions attorneys regularly advise clients on all issues related to the creation, protection and dissemination of advertising, marketing and promotional materials across all mediums. We are expert in representing clients in disputes with competitors over allegedly false claims in advertising. With one of the largest and strongest commercial litigation practices in the Southwest, our team represents advertising clients in a variety of business and commercial litigation matters, including contract disputes, consumer protection issues, assorted business fraud claims and truth in advertising claims.


Our team represents clients in matters ranging from traditional advertising issues to those arising as a result of interactive technology, including:

  • Drafting agency/client protocols
  • Sponsorship agreements
  • License agreements
  • Media purchase agreements
  • Comparative claims matters/disputes
  • Comparative advertising matters/disputes
  • State regulatory compliance issues/concerns
  • Federal Trade Commission regulatory compliance issues/concerns and inquiries
  • Privacy issues


Our team assists clients in marketing and selling products and services effectively and in compliance with federal and state laws. We counsel clients on marketing matters involving:

  • Testimonials and endorsements
  • Direct marketing and direct mail
  • Gift cards, gift certificates and coupons (including escheat laws)
  • Loyalty and continuity programs
  • Discount promotions
  • Refund and rebate promotions
  • Telemarketing law compliance
  • Compliance with federal and state consumer protection laws
  • Sweepstakes and promotions
  • Trademark and copyright review

Search Tips:

You may use the wildcard symbol (*) as a root expander.  A search for "anti*" will find not only "anti", but also "anti-trust", "antique", etc.

Entering two terms together in a search field will behave as though an "OR" is being used.  For example, entering "Antique Motorcars" as a Client Name search will find results with either word in the Client Name.


AND and OR may be used in a search.  Note: they must be capitalized, e.g., "Project AND Finance." 

The + and - sign operators may be used.  The + sign indicates that the term immediately following is required, while the - sign indicates to omit results that contain that term. E.g., "+real -estate" says results must have "real" but not "estate".

To perform an exact phrase search, surround your search phrase with quotation marks.  For example, "Project Finance".

Searches are not case sensitive.

back to top