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Gardere Represents Ashford Trust in Management Conversions

08.13.13

Hotel Online covered Ashford Hospitality Trust Inc.'s announcement that it has entered into a franchise agreement to convert the 258-room, Crowne Plaza Beverly Hills to a Marriott. The conversion also includes a $25 million product improvement plan that includes an array of upgrades. In May 2013, Ashford completed the transfer of management from Marriott to Remington Lodging & Hospitality at seven of its select-service hotels and one full-service hotel.

"The Marriott Beverly Hills is well positioned within the marketplace as presently there are few full service Marriott hotels near the hotel. We believe the conversion of our Beverly Hills hotel is well-timed and we expect to reap the benefits of this market demand," said Ashford's Chair and CEO Monty J. Bennett.

Ashford is represented by Gardere Real Estate Partner Cynthia Nelson.

Access to the full article can be found here.

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