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Will the Google's New Myaccount Improve Compliance with Privacy Laws?

06.05.15

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Google's claims that Myaccount "gives you quick access to the settings and tools that help you safeguard your data, protect your privacy, and decide what information is used to make Google services work better for you." In a June 1, 2015 blog Google explained that myaccount.google.com can help with the following:

  • Take the Privacy Checkup and Security Checkup, our simple, step-by-step guides through your most important privacy and security settings.
  • Manage the information that can be used from Search, Maps, YouTube and other products to enhance your experience on Google. For example, you can turn on and off settings such as Web and App Activity, which gets you more relevant, faster search results, or Location History, which enables Google Maps and Now to give you tips for a faster commute back home.
  • Use the Ads Settings tool to control ads based on your interests and the searches you've done.
  • Control which apps and sites are connected to your account.

Given all the legal challenges Google faces around the world with managing privacy it will be interesting to see if privacy really improves.

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