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Google's 92% of the Search Engine Market in the EU -Because it's the Best Search Engine? or Anticompetitive?

04.17.15

Since 1992 Pew Research has reported that more than 90% of adults use search engines daily, but it is likely because the users like the search results not because of anticompetitive behavior. The New York Times April 15, 2015 report stated that the EU filed claims against Google which "focused on accusations that Google diverts traffic from competitors rivals to favor its own comparison shopping site."

Google denied the EU's allegations in a blog "The Search for Harm" which included this statement:

While Google may be the most used search engine, people can now find and access information in numerous different ways—and allegations of harm, for consumers and competitors, have proved to be wide of the mark.

Google and the EU will likely settle, but only time will tell and this will be interesting to follow.

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