Blogs

Instagram Debacle Over?

12.21.12

There have news reports aplenty about Instragram’s about face regarding sharing users’ data that led Instragram to revert back to its 2010 Terms of Service (TOS). However a blog on the New York Times indicates that maybe all is not over with Instragram because: 

It was unclear whether reverting its terms of service would be enough to satisfy high-profile users like National Geographic, which stopped using its Instagram account in light of the moves, or other users who have aired their grievances on Twitter and Facebook.

A Mashable.com’s Op-Ed had an interesting list of 5 lessons that Instragram, and other Social Media sites should learn:

  1. Turns Out, There Is Some Scrutiny of Your TOS
  2. Don’t Take Your Users Where They’re Not Ready to Go
  3. Don’t Be Arrogant
  4. When You’re Wrong, Make a Real Apology
  5. Keep Your Power Users Sweet

Interesting developments since my experience is that about only 1% of users ever read TOS. Here Instragram’s attempted change to its TOS created a Social Media frenzy which rarely happens. Stay tuned since this appears far from over.
 

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