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Google Update!- Estimated Value – $32B, But Also Taking Over News and Display Ad Leadership!

09.27.09

Watching the world economy meltdown in the past year it’s not much of a surprise that Google value increased by about 25% to number 7 in the world with an estimated value to an $32B! Other technology companies did not fare as well as reported by BusinessWeek and Interbrand:IBM increased by about 2%, Microsoft lost about 4%, Intel declined by 2%, and Oracle lost 1%. So Google’s growth during the down economy means that Google must be doing many things right.

Google Could Become The Leader Source of News

With the announcement of Fast Flip Google now has a site where users can get all the news they need without ever leaving Google. Google reports that the “service is being initiated with the cooperation of about three dozen publishers, including major news outlets like BBC News, The New York Times, The Washington Post and Newsweek; magazines like Cosmopolitan, The Atlantic, Esquire and Good Housekeeping; and Web-only publications like TechCrunch, Salon.com and Slate.” In the meantime Microsoft added a service to Bing called Visual Search which adds a new way to view news and expand the uses of Bing search engine. Given the troubles in the newspaper world is any wonder that Google and Microsoft have new plans to take greater roles in news?

Google Finally Using DoubleClick to Boost Display Ads

After making a fortune on small text ads now Google will make redirect its energy to boosting display ads. No one should be surprised by Google use of DoubleClick to migrate to displays ads and be in direct competition with Yahoo! Yahoo! is the current king of display ads and Google’s move will definitely impact Yahoo!’s advertising revenue. We need to stay tuned to see how things play for Google and Yahoo! Stay tuned.
 

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